Alee Plans, Limits & When to Upgrade: Free to Scale

Picking the right Alee plan comes down to two numbers and one feature: how many bots you need, how many messages they'll handle, and whether you want to put your own brand on them. This guide breaks down Free, Pro, Agency, and Scale plainly, shows exactly what each limit means in real use, and gives you a clear signal for when it's time to move up. There's an India INR note at the end too.

The four plans at a glance

Alee has four tiers. Every plan includes the full method — Advanced RAG, the knowledge brain, lead capture, analytics, and the question inbox. What changes between tiers is the number of bots, the monthly message allowance, and white-label access.

• Free — $0: 1 bot, 200 messages/month. No card needed. Best for trying Alee and running a small personal or side-project bot.
• Pro — $9/month: 2 bots, higher message allowance, white-label (remove the "Powered by" badge). Best for a single business that wants a polished, branded bot.
• Agency — $49/month: 5 bots, white-label, and the agency dashboard to run many separate client bots from one place. Best for freelancers and agencies who resell.
• Scale — $99/month: 10 bots, white-label, agency dashboard. Best for established agencies and businesses running a fleet of bots.

You can see the live numbers and any current offers on the pricing page. The walkthrough below explains what each limit actually feels like day to day.

What a "bot" is — and why the count matters

A bot is one chatbot with its own knowledge brain, its own appearance, its own persona, and its own analytics. Each bot only ever searches its own content, so there's no cross-contamination — a gym's bot never answers from a clothing store's PDFs.

You need a separate bot for each distinct site or brand you want to serve:

• One business, one website → 1 bot is enough (Free or Pro).
• A business with two very different audiences (say, a storefront and a separate coaching site) → 2 bots (Pro).
• An agency serving multiple clients → one bot per client (Agency for up to 5, Scale for up to 10).

The bot count is the most common reason people upgrade. You don't outgrow Alee because of features — you outgrow it because you've taken on another client or launched another site.

What the message limit actually means

A "message" is one reply your bot sends to a visitor. The Free plan's 200 messages/month is a real, usable allowance for a low-traffic site — roughly a handful of conversations a day. Paid plans raise the allowance substantially as you move up the tiers.

Two things make your messages stretch much further than the raw number suggests:

• Caching. Repeat or similar questions ("What are your timings?", "Do you ship to my city?") are served from cache instantly. Cached replies are cheap on your allowance, and on a real site most traffic is repetitive — so your effective capacity is higher than the headline number.
• Honest "I don't know." The bot doesn't burn messages spinning up long, hallucinated essays. Grounded, focused answers keep usage efficient.

A quick worked example

Say a coaching site gets about 15 chats a day, and each chat is 3–4 bot replies. That's roughly 45–60 messages a day, or 1,300–1,800 a month. The Free plan's 200 messages won't cover that — but a paid tier will, and caching on the repeated timing/fees/booking questions means you'll use noticeably fewer than the worst-case count. If you're consistently bumping the ceiling, that's your upgrade signal.

White-label: removing the "Powered by" badge

On the Free plan, your chat widget shows a small "Powered by" badge. From Pro and up, you can remove it for a clean, fully branded experience — visitors see only your name, your color (#e11d2a is Alee's, but use your own), and your avatar.

White-label matters in two situations:

1. You're a business that wants the bot to feel native to your site, with no third-party branding.
2. You're an agency reselling bots to clients — your clients should never see Alee's badge; they see your brand or theirs.

If removing the badge matters to you, that alone is a reason to be on Pro rather than Free, regardless of message volume.

The agency dashboard (Agency & Scale)

Agency and Scale unlock the part that makes reselling practical: a single dashboard that runs many separate client bots — a roster. Each client bot keeps its own brain, branding, leads, and analytics, but you manage them all from one login.

This is built for:

• Freelancers and agencies who set up and maintain bots for clients.
• White-label resellers who price the bot as their own product and pocket the margin.
• Multi-location or multi-brand businesses that need clearly separated bots under one account.

Agency covers up to 5 client bots at $49/month; Scale covers up to 10 at $99/month. If you bill even one client a small monthly fee for their bot, the plan typically pays for itself quickly. You can read how the white-label approach compares in Alee vs SiteGPT.

How to choose: a simple decision path

Work down this list and stop at the first match:

1. Just exploring, or running one tiny bot? → Free. No card, 1 bot, 200 messages. Build it, test it, embed it.
2. One real business, want it branded (no badge), or need a second bot or more messages? → Pro $9. 2 bots and white-label.
3. Serving clients, or running 3–5 separate brands/sites? → Agency $49. 5 bots, white-label, agency dashboard, resell rights.
4. Running a fleet — 6 to 10 bots, or a growing client roster? → Scale $99. 10 bots, everything in Agency, more headroom.

A useful rule of thumb: Free and Pro are about one business; Agency and Scale are about many businesses.

How to upgrade (or downgrade)

Changing plans is self-serve and doesn't disturb your bots or their training:

1. Open your account's billing or plan settings from the dashboard.
2. Pick the plan you want and confirm payment.
3. Your new bot slots and message allowance apply immediately — your existing bots, sources, customization, and analytics stay exactly as they were.

Upgrading never re-trains or resets your knowledge brains; you're only changing how many bots and messages you're allowed. If you downgrade, make sure your active bot count fits within the lower plan's limit first.

Clear signals it's time to upgrade

• You've hit your message ceiling before month-end (check Analytics for usage).
• You need one more bot — a new site, a new client, a new brand.
• You want to remove the "Powered by" badge for a professional look.
• You're starting to resell bots and need the agency dashboard to keep clients separate.

India & INR billing note

Alee's audience is India-heavy, and the plans above are listed in USD today. INR / UPI billing for India is coming soon — so if you'd prefer to pay in rupees via UPI, that option is on the way. In the meantime, you can start free right now from anywhere, including India, with no card required, and build your bot while local payment options roll out. The Free plan's 1 bot and 200 messages are enough to get a real bot live on a small site today.

Putting it together

Most people start on Free, confirm the bot answers well from their own content, then move to Pro the moment they want it branded or need a second bot. Agencies jump to Agency or Scale as soon as they're billing clients — at that point the plan is a cost of goods, not an expense. Explore everything each tier includes on the features page, and browse more setup walkthroughs in tutorials.

Frequently asked questions

Do I lose my bots or training if I upgrade or downgrade?

No. Changing plans only adjusts your bot count and message allowance. Your existing bots, sources, customization, leads, and analytics stay intact — nothing gets re-trained or wiped. Just make sure your active bot count fits the plan if you downgrade.

What happens when I hit my monthly message limit?

Your allowance resets each month. If you're regularly reaching the ceiling before the month ends, that's the clearest signal to move up a tier — check your bot's Analytics to see usage and decide. Caching repeat questions helps your messages stretch further in the meantime.

Can I pay in INR with UPI from India?

INR / UPI billing for India is coming soon. For now you can start completely free with no card, build and embed a real bot, and switch to a paid plan when local rupee payment options go live.

Ready to put a branded, grounded bot on your site? [Start free with Alee](/signup) and upgrade only when your bots — or your clients — outgrow the free tier.