Read Your Alee Analytics: Conversations, Leads & Top Questions

Your Alee analytics are not a vanity dashboard, they are a to-do list in disguise. Every number on the Overview tab points at a decision: add a knowledge source, rewrite a welcome message, tighten a lead prompt, or leave a good thing alone. This guide walks through the Overview tab end to end, what each metric means, and the specific action to take when a number looks high, low, or off.

Where the analytics live

Each bot has its own analytics, so the numbers are always scoped to one chatbot, not your whole account. Open the bot you want to inspect from your dashboard and go to its analytics or Overview tab. If you run several bots (Pro gives you 2, Agency 5, Scale 10), check each one separately, because a busy support bot and a quiet landing-page bot tell completely different stories.

Most views let you pick a date range (for example last 7 days, last 30 days, or a custom window). Get in the habit of setting this first. A KPI without a time frame is meaningless, and comparing the same range week over week is where the real insight lives.

The KPI cards: your four headline numbers

At the top of the Overview tab sit the headline KPIs. These are the counts for the date range you picked.

• Conversations — the number of distinct chat sessions a visitor started in the period. One person opening the bubble and asking a few things counts as one conversation. This is your demand signal: how many people actually engaged, not just visited.
• Messages — the total back-and-forth turns across all conversations. This includes both visitor questions and the bot's answers, so it is always larger than conversations. Messages also map directly to your plan limit (Free includes 200 messages a month), so watch this if you are on a smaller plan.
• Leads — the number of contacts the bot captured (name, email, or phone) in the period. This is the number most businesses actually care about, because it is the closest thing to revenue on the page.
• Lead rate — leads divided by conversations, shown as a percentage. This is the single most useful number on the dashboard, because it tells you how good your bot is at turning a chat into a contact, independent of how much traffic you got.

A quick way to read them together: conversations tell you if people are finding and opening the bot, lead rate tells you if the bot is doing its job once they do.

What "good" looks like

There is no universal benchmark, every niche differs, so compare yourself to yourself. Set a baseline in week one, then watch the trend. A lead rate that climbs from 6% to 11% after you rewrote your welcome message is a win you can see. Absolute targets matter less than direction.

The activity chart: spotting trends and gaps

Below the KPIs is the activity chart, a timeline of conversations (and usually messages) plotted over your selected range. Use it for three things:

1. Spot your rhythm. Most bots show a weekday or daytime pattern. Knowing when your audience chats tells you when to be reachable for follow-up, and India-heavy traffic often peaks in the evening, so check the shape before assuming it is flat.
2. Catch a sudden drop to zero. If conversations fall off a cliff and stay there, the cause is usually technical, not demand. The embed snippet may have been removed in a site redesign, or the page it sat on was unpublished. Open the live site and confirm the chat bubble still appears.
3. Tie spikes to causes. A spike that lines up with a newsletter, a product launch, or a sale tells you which channels drive chat. Annotate these mentally so you can repeat what worked.

If the chart is flat near zero but your site has traffic, the problem is visibility: the bubble may be hidden below the fold, the wrong color against your background, or only on one page. Revisit your widget placement and customization before blaming demand.

The conversion funnel: where visitors fall off

The funnel turns the KPIs into a story of drop-off, typically something like conversations → engaged chats → leads. Each stage is narrower than the last, and the gap between two stages is exactly where you should spend your attention.

• Conversations to engaged (people who sent more than an opening message). A big drop here means people open the bot, see the first reply, and leave. Usual culprits: a weak welcome message, suggested questions that do not match why people came, or a first answer that says "I don't have that information." Fix the suggested starter questions so the obvious next tap is irresistible, and check your knowledge brain covers those topics.
• Engaged to leads. A big drop here means the bot answers well but never asks for contact details. The fix is almost always the bot persona: tell it, in the system prompt, to offer a booking link or ask for a name and email when someone shows buying or booking intent. A bot that only answers questions will quietly never capture anyone.

Read the funnel as "which single step is leaking most," fix that one step, then re-check next week. Do not try to fix all stages at once, you will not know what worked.

Top Questions: the most valuable list on the page

The Top Questions list shows what visitors actually asked, grouped so similar phrasings cluster together. This is gold, because it is your audience telling you, in their own words, what they want, and you did not have to run a survey.

Use it four ways:

1. Find content gaps. If a question appears often but your bot answers it poorly or says it does not know, that topic is missing from your knowledge brain. Add the source that covers it: crawl the page, add a sitemap, upload a PDF, paste an FAQ, or add a YouTube video, then re-test the question.
2. Promote winners to suggested questions. A question that keeps appearing and has a good answer deserves to be a tappable starter chip so the next visitor does not have to type it.
3. Mirror real language. People may ask about "fees" when your page says "pricing," or mix Hindi and English. Echo their words in your welcome message, FAQ, and chips so the bot feels native.
4. Catch surprising intent. Sometimes the top question is something you never expected, a sizing query, a refund worry, a "do you do this for my city" ask. That is a product or marketing insight, not just a chatbot one.

The triage inbox

Alongside Top Questions, the question-triage inbox lets you work through questions and act on each one. You can mark a question important, flag it as an FAQ, mark it answered, and teach a better answer so the bot improves next time. Treat it like an email inbox: a weekly ten-minute pass keeps your bot sharp and your content aligned with real demand. Teaching a better answer here is the fastest way to lift both your engaged rate and your lead rate at once.

A short worked example

Say you run an online store and check the last 30 days. The Overview shows 420 conversations, 38 leads, and a lead rate of 9%. The funnel shows a healthy conversations-to-engaged step but a steep drop from engaged to leads. Top Questions is led by "do you ship to my city" and "what is your return policy," and a few of those return-policy chats end with the bot saying it does not have the details.

Here is the action plan the dashboard just handed you:

1. Plug the content gap. Add or re-crawl the page that holds your full return policy so the bot stops saying "I don't know" on a high-frequency question.
2. Fix the leak. The engaged-to-leads drop means good answers, no ask. Update the bot persona to offer a discount-code signup or ask for an email when someone asks about shipping or returns.
3. Promote a winner. Make "Do you ship to my city?" a suggested starter question so it gets answered instantly.
4. Re-measure. Next week, compare the same 30-day-style range. If lead rate moved from 9% toward the low teens, the persona change worked. If not, look one stage higher.

That is the whole loop: read a number, take one action, re-check. Browse more guides for the persona and lead-capture walkthroughs that pair with this, and if you are comparing tools, the Alee vs SiteGPT page covers how the analytics differ.

Frequently asked questions

What is a good lead rate in Alee?

There is no fixed benchmark because every niche converts differently, so compare your bot to its own past performance. Set a baseline in your first week or two, then aim to move the trend up by improving suggested questions, the welcome message, and the lead prompt in your bot persona.

Why are my conversations suddenly zero?

A sudden, sustained drop to zero is almost always technical, not a demand problem. Check that the embed script is still on your site (redesigns and re-publishes often strip it) and that the chat bubble is visible on the live page.

Do all plans include analytics?

Yes, every plan shows per-bot analytics including conversations, messages, leads, lead rate, the activity chart, and Top Questions. Higher tiers simply let you run more bots, so you get a separate Overview tab for each one, see pricing for the bot counts per plan.

Ready to turn your numbers into action? [Start free](/signup) with Alee, watch your first conversations and leads land, and tune your bot from real data.